# THOR Funds — thorfunds.com

## About
THOR Funds is a family of exchange-traded funds (ETFs) managed by THOR Financial Technologies, LLC. Based in Greensburg, Pennsylvania, THOR Funds uses proprietary signal processing technology to manage risk systematically — including the ability to move to 100% cash when market conditions deteriorate.

## ETFs

### THLV — THOR Equal Weight Low Volatility ETF
THLV is an adaptive equity ETF that trades S&P 500 sector ETFs with equal weighting. Using proprietary technology, the fund systematically de-risks by reducing exposure to underperforming sectors and can move entirely to short-duration treasuries during sustained market stress. The strategy focuses on reducing downside capture while participating in market upside.

### THIR — THOR Index Rotation ETF
THIR is an index rotation ETF that allocates equally across the S&P 500, Dow Jones Industrial Average, and Nasdaq 100. The fund uses proprietary signals to rotate out of underperforming indexes and overweight outperformers. When multiple indexes signal risk-off, the fund systematically raises cash — up to 100%.

### THMR — THOR AdaptiveRisk Dynamic ETF
THMR is an actively managed, multi-strategy ETF that seeks to provide capital appreciation. The fund typically holds approximately 30 positions across equity, commodity, currency, and fixed income markets and adapts its allocations as market conditions change. Sub-advised by Ai Alpha LLC; the quantitative framework is developed in collaboration with Professor Kumar Muthuraman of The University of Texas at Austin. Management fee 0.85%; total annual fund operating expenses 1.10% (includes 0.25% acquired fund fees and expenses).

## Key Facts
- NYSE Arca listed ETFs (THLV launched September 2022, THIR September 2024, THMR April 2026)
- Management: Brad Roth, Founder & CIO
- Distributor: PINE Distributors LLC
- Approach: Systematic, rules-based, technology-driven

## About Brad Roth (Founder & CIO)
- Full bio: https://thorft.com/brad-roth/
- Wikidata entity: https://www.wikidata.org/wiki/Q138413241
- LinkedIn: https://www.linkedin.com/in/brad-roth-thor/
- X (Twitter): https://x.com/Bradr_thor
- Duquesne University honors graduate, CFP from NYU
- Pittsburgh, Pennsylvania
- Host of Behind the Ticker podcast (94+ episodes, ETF.com partner)
- Author of "Little Reasons, Big Consequences: Why Your Investment Returns Stink"

## Media Coverage
- InvestmentNews: https://www.investmentnews.com/videos/in-the-nasdaq/thor-financial-cio-offers-a-pair-of-systematic-etfs-for-a-volatile-market/261049
- ETF Trends: https://www.etftrends.com/nyses-etf-leaders-thor-financial-technologies-brad-roth/
- Digital Wealth News: https://dwealth.news/2021/11/fintech-luminaries-meet-brad-roth-of-thor-financial-technologies/

## Investment Philosophy
THOR believes that lower volatility investing provides better outcomes and a more pleasant investment experience. Rather than chasing outperformance in up markets, THOR focuses on reducing downside capture that traditional diversification fails to address. The funds can go to 100% cash — a feature most ETFs cannot offer.

## Contact
- Website: https://thorfunds.com
- Corporate: https://thorft.com
- Email: welcome@thoranalytics.com
- Address: 327 W Pittsburgh St, Greensburg, PA 15601

## Important Pages
- Fund Overview: https://thorfunds.com/funds
- THIR Details: https://thorfunds.com/funds/thir
- THLV Details: https://thorfunds.com/funds/thlv
- THMR Details: https://thorfunds.com/funds/thmr
- Compare Funds: https://thorfunds.com/funds/compare
- Fund Comparison Tool: https://thorfunds.com/tools
- Education: https://thorfunds.com/learn
- Index Rotation Explained: https://thorfunds.com/learn/index-rotation-explained
- Low Volatility Investing: https://thorfunds.com/learn/low-volatility-investing
- Documents Library: https://thorfunds.com/resources/documents
- Press & Media: https://thorfunds.com/press
- Contact: https://thorfunds.com/contact
- Disclosures: https://thorfunds.com/legal/disclosures

## Disclosures
Investing involves risk, including possible loss of principal. ETFs trade like stocks, are subject to investment risk, and fluctuate in market value. Past performance does not guarantee future results. Before investing, carefully consider the fund's investment objectives, risks, charges, and expenses.